Buyer: This is the party to use the product. Generally, this party doesn’t have to be afraid of prosecution. Yet, at the maximum, they may be prosecuted for possessing counterfeited stuffs, such as a replica. However, this almost never happens. But what a buyer has to worry is that if the stuffs he purchased are damaged, then he cannot claim any guarantee or complain to anybody.

Seller: What a seller does is that they buy the stuffs from wholesaler then they sell them to customers. They may sell the stuffs directly in the streets or on the internet. However, as a matter of fact, since there is little chance Rolex can regain what it has lost, the company never really tries to prosecute street dealers. So, all that matters to street dealers is one or two days they have to stay behind the bars or occasional raids.

However, Rolex has made very good use of the internet today. A lot of dealers that sell Rolex’s products sell them on the internet and when a trademark infringement takes place, Rolex may charge as much amount as how much the dealers has sold pandora bracelets and Rolex’s products.

Wholesaler: When a seller gets prosecuted, Rolex receives a deal which may reduce the penalties the sellers must pay if he reveals his wholesalers. This way, Rolex will be able to track the involved wholesalers and dealers and can prosecute them as well. Yet, it’s not easy to do.Manufacturer:This is the party who will have to pay the largest amount of fines and penalties if Rolex finds out the party. But if the manufacturer doesn’t originate from US, this becomes difficult. Yet, we will still be able to buy replica Rolex after all.